Case Studies

Total War Warhammer III China launch

For the China launch campaign of Total War: Warhammer III, we collaborated with over 50 Chinese gaming influencers across Bilibili and Douyu, creating engaging content through videos and live streams. Additionally, we organized exclusive interviews with the game's producers for Chinese players and partnered with leading Chinese gaming media to maximize exposure and connect authentically with local audiences.

Final Fantasy XV China launch

As the first console title to launch in China simultaneously with its global debut, we hosted Final Fantasy XV’s China Launch event beneath Shanghai’s Oriental Pearl Tower, featuring exclusive gameplay demos, development team engaging with fans and live interview . We partnered with local TV networks for prime-time coverage, leading gaming media for early-access demos, and installed interactive LED displays for fan engagement and broader audience reach.

Kingdom Two Crowns free weekend China

For the Kingdom: Two Crowns Free Weekend campaign in China, we collaborated with popular gaming influencers on Bilibili to drive awareness and participation. As part of the global campaign, our efforts helped boost engagement by showcasing the game to Chinese audiences through tailored content, maximizing the free weekend's reach and impact.

Hired 2 Die launch influencer campaign

The primary objective of this campaign is to show the newly launched horror game Hired 2 Die on Bilibili while increasing brand awareness and visibility within the Chinese market. To maximize exposure and conversion potential, we strategically targeted Bilibili gaming channels that predominantly feature horror game content. We collaborated with two top-tier gaming influencers renowned for their influence in the horror game genre.